INTRODUCTION
Vehicle branding, also called wrap marketing, is a great way for small businesses to advertise locally. A moving advertisement on a vehicle catches the attention of people in the area, making it an effective way to attract customers. Here are seven reasons why using vehicle branding can help generate more local business leads.
MORE PEOPLE WILL SEE YOUR BRAND
Compared to online ads or email marketing, vehicle branding can help reach more people in your local area. How vehicle wraps boost branding is evident, as they turn your vehicle into a moving billboard. When you drive around with your branded vehicle, thousands of people may see your ad each day, depending on how much time you spend on the road. Research from 3M suggests that a single-wrapped vehicle can attract over 3,000 potential customers per hour in some areas.
EASY TO TRACK CAMPAIGN SUCCESS
Marketing campaigns need to be measured to see if they are working. Vehicle branding allows you to track leads by using special discount codes or website links on your wrap. When customers use these codes or visit the specific website page, you can track how many leads your wrap has generated. This helps in understanding if your advertising investment is paying off.
1.3 VEHICLE BRANDING IS COST-EFFECTIVE
Before starting any marketing campaign, it’s important to research costs and compare them to other options. The price of a vehicle wrap varies, but a custom design typically costs between $2,500 and $5,500, depending on the size and complexity. Unlike online ads that require ongoing payments, a wrap is a one-time investment that can last for years.
1.4 BUILDS LOCAL BRAND AWARENESS
If you’re a new business trying to establish yourself in the community, vehicle wraps can help you become recognizable. Your vehicle acts as a moving billboard, exposing your brand to people everywhere you drive. A well-designed wrap can make your business appear professional and trustworthy.
1.5 MAKES YOUR BUSINESS EASY TO RECOGNIZE
People trust businesses they recognize. A consistent and clear vehicle wrap design helps customers remember your brand. To ensure your wrap is effective, simplify your message so it is easy to read at a glance. A simple, eye-catching design increases brand recognition and helps your business stand out from competitors.
1.6 CUSTOMISABLE FOR DIFFERENT PROMOTIONS
Vehicle wraps can be updated for different promotions, such as holiday specials or seasonal discounts. Since wraps are not permanent, businesses can experiment with different designs to see what attracts the most customers. This flexibility allows businesses to stay fresh and relevant.
1.7 ADDS VALUE TO YOUR BUSINESS VEHICLES
Company vehicles are a big investment. Adding advertising to them increases their value by turning them into mobile marketing tools. If your wrapped vehicle attracts new customers, it helps grow your business without additional costs.
CONCLUSION
Any business that owns a company vehicle can benefit from vehicle branding. Every day you drive without a wrap is a missed opportunity to gain new customers. Compared to online advertising, vehicle wraps provide long-term exposure at a lower cost. If you’re looking for an effective and affordable way to market your business locally, vehicle branding is an excellent option.