You’ve built an eCommerce site; the only problem is that it isn’t great. Your site looks like it was built in the dark ages. It doesn’t take much to improve your eCommerce site, and you should do so immediately if you want to increase sales and conversion rates.
Improving your website can be a bit of a daunting task. However, it becomes much easier once you get over that initial hurdle than you think. The tips outlined in this article will help you make improvements to your site quickly and easily.
Understand Website Users
Before you start adding new features and making changes to your site, you first need to fully understand who is on your site and how they are using it. This can be done by looking at your analytics. Analytics track how many visitors you get to your site, how long they stay, what they do, and which pages they visit.
You can also look at your bounce rate, where the percentage of visitors leave your site within a certain amount of time. Now that you’ve got a good idea of who is visiting your site, you can improve your eCommerce site.
A website full of links but no way to navigate to them is a confusing mess. Instead, have links and navigation at the top and bottom of your site this can be done during the web development phase.
Your navigation menu should be at the top or bottom of every page on your site. It should be easily visible from any part of the site, so set it up, so it’s the first thing your users see when they land on the page.
You’ll also want to include your site’s navigational hierarchy. This is how links work at the top and right side of your site and are used to navigate to other parts of the site.
Add Videos and Photos
Adding videos and images is a great way to help communicate your brand and products to your users. You’ll want to make sure that you’re using only high-quality product photography and videos and that they’re relevant to your brand and products.
A great way to add images and videos to your site is through a click-to-play (or pop-up) player. The player can be placed anywhere on your site and will allow you to add high-quality images and videos.
Including images and videos on your site can increase conversion rates, engagement, and sales. Don’t forget to learn to pencil sketch in photoshop.
Create a Good First impression
An excellent first impression is everything when interacting with your eCommerce site visitors. Once your visitors land on your site, they’ll form an impression of your brand and products.
This is often one of the first interactions your visitors will have with your brand. To help create a good first impression, you can use your site’s header. Your header is the top section of your site, and it’s usually the first thing that your users see. It’s a great place to include your site’s primary header.
You’ll also want to ensure your header contains your site’s primary colors, a company logo, and a prominent call to action (CTA). A CTA will help you direct your users towards what you want them to do on your site.
Ways to Improve Your eCommerce Site
Improving your eCommerce site can be a little daunting, but once you get over that initial hurdle, it becomes much easier than you think.
The tips outlined in this article will help you make improvements to your site quickly and easily. Don’t forget to scroll through other posts with related titles.