Giving donations or doing charity work is good business and it shows that you care for the community and the people who live there. In recent times, these acts of kindness have increased tenfold. Many organizations are devising ways to support and provide funding to charity and communities in need.
Donations to relief organizations, local food banks, and other charities can make a huge difference. Here’s why charitable giving benefits both the community and your business.
Trust and loyalty:
Businesses give donations for many reasons, to help fund education research, support charity or by donating goods. In doing so, companies also gain the trust of their customers and employees. Their productivity and loyalty towards the business grow which is a good spot to be in.
People are more inclined to support businesses who are known for helping others. Being charitable doesn’t always involve financial donations. In fact, many companies provide free professional services to support charitable initiatives.
No one knows this better than Chicago’s Thomas Kane. As a supporter of a number of local causes, Thomas Kane helps advocate and raise money for organizations around Chicago including Friends of the IDF.
When businesses actively participate in the community, they meet different people. They get the chance to expand the business contacts and sometimes, even new customers are gained.
Doing good brings positive energy to the business environment. It leads to a boost in the morale of the employees. Employees respect companies that care for the welfare of the community; it makes them feel good and it increases their emotional attachment with the business.
Entrepreneurs get personal satisfaction by helping and donating to the community. It gives them pleasure and self-fulfillment, which makes them both mentally and physically strong.
The truth is, as we make our way through the world, see other cultures and learn more about humanity and the human condition, we realize the need — and the responsibility we have — to share what we have with others, and to help others improve their lives.
People become part of many NGOs to spread smiles on the faces of people. Giving and doing good always come back in some way or the other.