If you are reading this article, it’s evident that you know different types of influencers. Yet, below mentioned are the different types of influencers available to collaborate with.
- Mega-influencers with more than a million followers (Celebrities)
- Macro-influencers with 500K to 1 million followers
- Mid-tier influencers with 50K to 500K followers
- Micro-influencers with 10K to 50K followers
- Nano-influencers with 1K to 10K followers
Now, ‘Celebrities influencers’ is the category that isn’t recommended for most businesses. Do you know why? Below are the reasons why marketing experts avoid collaborating with celebrities (mega influencers).
Quality Followers: Followers count matters, but owning tons of bots or inactive followers is useless. Today, numerous fake influencers have either purchased followers or used bots to showcase tons of influencers on their profiles.
However, non-celebrity influencers don’t follow this practice as they only follow legit practices to get a countable follower; that’s too, the real ones. This assures you that the created content will be shared with active and legit followers.
Low Budget: The price of every collaboration depends upon the follower count influencers have. It means a celebrity influencer will always cost you high (even in lack) for a single post on their social platform. This isn’t feasible for every business worldwide.
You can negotiate with the influencers to conclude an agreeable price. Unfortunately, mega-influencers don’t entertain negotiations that can harm your bank account directly. On the other hand, working with non-celebrity will be available at a lower cost than most businesses can afford.
Put More Efforts into Creating Content: Mega-influencers have a strong follower count across different social channels. Most of them have even reached the threshold of follower count. It has a direct impact on the efforts they put into creating content. It means they don’t need to focus on getting more followers.
With no goal whatsoever, mega-influencer only works on collaborating and sharing your posts on their social channels. That’s it!
Listen to Your Needs: Non-celebrities are always available to listen to your business needs and marketing objective. This is essential to ensure you and the influencer works on the same track. Neal Schaffer is a perfect example of a quality influencer. He is ranked as the Forbes Top 50 Social Media Power Influencer and a Forbes Top 5 Social Sales Influencer. Still, he is always available to hear clients’ needs and educate them with the right practice to get desired results.
High Engagement Rate: This looks weird, but the engagement rate of non-celebrities can reach up to 8%, whereas the engagement rate of mega-influencers can only move up to 4%. This is half what you get with the influencers, as mentioned earlier. It is clear why you should think a bit before deciding on the right influencer for your marketing.
The trend of working with non-celebrities has already grown in the digital world, and that’s the prime reason why the era of celebrity influencers is ending.
You can choose from four influencer categories (excluding mega-influencers) and finalize them based on your budget, business needs, and marketing objective.