Are you wondering if social media marketing is worth your time and effort? Consider this: 75% of Instagram users take action after seeing an ad. If you’re ignoring this aspect of marketing for your business, it’s time to make a change.
Not sure how to get started? We’re here to help! Keep reading this brief guide to social media marketing for small business owners to learn the most helpful tips for getting started so you can reach more people and take your company to new heights.
Before you dive into an Instagram marketing strategy or other social media marketing ideas, take a step back. Do some research to see what other brands, specifically your competitors, are doing. What kind of content do they post? Do they use a playful tone or are they more serious?
Getting inspiration from other companies can help you formulate a plan for what you do and don’t want to do on your own social media platforms. The question is how to get more IG followers?
Choose the Right Platforms
Next, consider which platforms you should use. To help make the decision easier, think about your target demographic. Baby boomers tend to spend more time on Facebook and Pinterest, while younger generations generally prefer TikTok and Instagram. Do some research to learn more about how your target market uses social media and go from there.
Remember, while you might eventually decide to build a presence on all the major platforms, you don’t have to start out on all of them. Choose one or two platforms, to begin with, and get really comfortable on them before moving to other ones. Thinking of starting with Instagram marketing? Check out this helpful article first.
Create a Content Calendar
Once you’ve decided where you’re going to post, you need to figure out when and what to post. The best way to do this is by creating a social media content calendar where you plan out what you’re going to share and when.
You’ll want to aim for a good mix of content that promotes your business, products, or services, and content that educates or entertains your audience. If you come off like you’re trying to sell too much, you won’t have as much success.
Use Eye-Catching Visuals
Social media is a very visual space, so in order to stand out, you have to play into that. Create short, captivating videos or eye-catching graphics that will grab your audience’s attention. To take it a step further, create content that is highly shareable, so your audience is more likely to share your posts with their followers.
Engage With Your Audience
Finally, remember that social media is a two-way street. Beyond posting on your page, you need to interact with your audience. If you receive comments from followers, take the time to write back to them.
To encourage even more engagement, create interactive content like polls to get your audience involved. This will help them to see you as more than just a brand trying to sell them something.
Social Media Marketing for Small Business Owners
After reading through these tips on social media marketing for small business owners, you’re ready to start taking your business to new heights in the digital realm. Put these tips into practice and before you know it, your follower count will be up and you’ll be reaching a new audience.
Want to read more tech tips as you get started? Check out our other informative articles before you go. learn more in this social media guide