Branding is a process of launching and promoting a product under a name or an organization. This creates a brand image to a product and normally branding is associated with advertising. So, advertising and branding go hand in hand. Branding involves a strategy to gain an image where advertising involves marketing skills. Branding gives consumers a sense of trust and manufacturers a great platform to win consumer’s trust. Branding image thus helps to market a product and therefore many advertisements have celebrities that brand and endorse the product.
Branding is done by Branding consultancies in India. Branding Consultancies thus provide trustworthy content in the form of branding, follow a strategy for branding and explore new ways to expand their image among customers. Many organizations, nonprofit organizations, Government agencies in India usually hire branding companies in India to create a brand image for their services. Brand management is a process of analyzing the brand image of a product or service after its release in the market.
Role of branding consultancies:
Branding companies provide a strategy to promote a product, provide their services and give marketing solutions to their clients. Branding consultants are formally educated business people and work in Branding firms. There are a few important roles played by a branding consultant. They are as follows:
- Branding consultants first analyze the product and do research by conducting audits, collecting feedback and reviews from samples before marketing a product.
- After analyzing the research reports obtained by branding consultants, They devise a strategy when to launch a product in the market, Total development of the brand in future, which platform would suit best for marketing and how to portray the message of the product in an understandable manner.
These are the basic roles played by branding consultants for branding a product. These people are highly educated and formulate strategies with proper research and analyses. Usually, a person with a degree in marketing or business subjects is preferred for a branding consultant post.
Types of branding strategies:
Branding consultancies aim at four important topics. They are as follows:
- Brand name
- Brand sponsors
- Brand image and Brand marketing
- Developing a brand
These four steps are the pillars of a brand consulting company. There are many strategies as discussed above for the successful branding of a product. They are as discussed below:
- Name or logo recognition:
Many companies use easy captions so as to brand their product among most of the customers. Using attractive logos and designing unique ones will help for creating a unique image for the product. Many products even have interesting and popular tag lines for promoting.
- Unique branding:
Creating an image is difficult in today’s market. If a product has many substitutes in the market, It’s important to make a unique image for the product otherwise product will gain customer’s attention. Therefore, Unique and individual branding are important. Many Branding consultancies in India follow this strategy as there is huge competition for every product.
Using public to brand a product has been a new trend these days. Extension a brand also is a strategy of these companies which is profitable for a company.