Finding a fantastic Amazon FBA product is only the first step. You’ll need to make sure customers can locate and buy your listing once it’s up on Amazon Seller Central. Having a basic understanding of Amazon’s sales rank and how it works is essential for Amazon’s success. You can Go Now to the Amazon website to know more.
If you didn’t know, every product on Amazon is assigned a Best Seller Ranking (BSR), which organizes them by the number of recent sales they’ve had. The BSR is determined by comparing the number of sales a product receives over a given period to other products in the same parent category. Consider it a snapshot of a product’s current performance. The Best Seller Ranking of a product may be found in the Product Information section of the product’s listing.
Is it so important to have a best-seller ranking?
When you consider the BSR from the customer’s perspective, you’ll notice that most people don’t buy based on the BSR. Instead, Best Seller Rankings are a tool for sellers to know where they stand about their competition, and they have no bearing on sales. When you consider the BSR from the customer’s perspective, you’ll notice that most people don’t buy based on the BSR. Instead, Best Seller Rankings are a tool for sellers to understand where they stand about their competitors.
How can you achieve a good Amazon Ranking?
Reviews and listing conversion rates, for example, have an indirect impact on BSR because they directly affect sales. But that’s something we’ll talk about later. For the time being, here’s everything you need to know about Amazon’s BSR:
- Each Amazon parent category has its product rating algorithm. That means a product that does well in Kitchen & Dining may not perform well in Sports & Outdoors, and vice versa.
- Each sub-category has its sub-BSRs in addition to the parent categories. A kitchen knife ranked 10,000 in the Kitchen & Dining category may be ranked 3,000 in the kitchen knives sub-category. Or even 250 in the chef knives sub-category.
- The more sales your product has the lower your Best Seller Ranking. Remember, the smaller the number, the better. Consider it a competition. #1 is in the lead, with #1,345,698 trailing far behind.
- The terms “search ranking” and “best-seller ranking” are not interchangeable. It’s possible that just while you have a high BSR from promotions or sales, your product isn’t ranking well in Amazon’s search results. Keep this in mind, particularly when you begin to promote your goods. The more sales your product has the lower your Best Seller Ranking. Remember, the smaller the number, the better.
What is Amazon SEO, and how do you rank in the search results?
Amazon isn’t a “shop” in the traditional sense. It’s more of a product search engine. As a result, your product must come first in the search results. As a result, Amazon SEO is quite important. SEO stands for search engine optimization if you’re unfamiliar with the word. It’s a way of producing or altering a listing or page to rank it for specific keywords, then focusing on key metrics to ensure it appears higher in the search results.