Wool is one of nature’s most sustainable fabrics and has been used for centuries to keep people warm. Wool is the world’s oldest fibre; because of its long history and strong sustainability credentials, wool has attained a certain social status as a natural fabric prized for its comfort and durability. However, even though you might be using environmentally friendly wool in your products, you still need to ensure that you are meeting industry standards of quality (and consumer expectations) concerning your products’ manufacturing processes and materials used. Get certified if you want your customers to trust that they’re getting what they pay for when buying from your company.
Trusted brand name
The companies which license the Woolmark brand to use on clothing have a reputation for being one of the trusted names in the wool industry. The brand name’s integrity is due to its high standards for sustainability. For example, products with such a label must be made from 100% Australian wool and meet specific animal welfare and environmental impact criteria. You can be sure that if a garment bears this distinctive logo, it will be authentic and high-quality.
Complies with wool regulations
Australian Wool Innovation (AWI), an industry-owned organisation that promotes and protects Australian wool, provides wool certification. The Woolmark Certification Scheme is a voluntary scheme approved by the ACCC which aims to ensure that products containing Australian wool can be easily identified as such. Also, it enables you to protect your brand, as consumers will be able to identify your product from others on the market.
Improves competitiveness
If you’re a wool producer or retailer, obtaining Woolmark certification can help improve your competitiveness. As well as assisting producers in meeting consumer expectations, it helps them stand out from competitors who may have yet to catch up in this area until now. By completing the high standards of quality and environmental sustainability set by the concerned authority, you’ll ensure that your brand is seen as one that consumers trust. Such certifications are recognised worldwide, providing credibility and assurance of integrity.
Businesses must keep up with trends to stay competitive in today’s marketplace. Obtaining a trademark registration will help boost sales potential by setting you apart from similar products on offer elsewhere online. Plus, it ensures that any potential customers who visit your website will immediately recognise what makes yours different (and better!).
Meeting consumer expectations
- Meeting consumer expectations
Consumers expect a high-quality product when they buy high-quality clothing. If you want to meet those expectations, wool certification can help you get on the right track. To start with, it will ensure that your product is made of 100% pure new wool as opposed to lower-quality blends.
- Differentiating yourself from competitors
Certification also helps differentiate your brand from competitors in the market and distinguishes between brands using similar materials but different processes or materials sources.
Ensure that high-quality and environmental sustainability standards are met.
Remember getting certification is a great way to ensure that high quality and environmental sustainability standards are met. When your products get certified, it is an assurance that your product meets the highest standards of quality and is a sign of trust and sustainability.
If you want your brand name to be associated with a trusted label that stands for excellence in every aspect of textile production, then this could be the right choice! It’s easy to see why many brands obtain such certifications for their products. The benefits are clear, and the program is designed to help companies of all sizes meet consumer demand for quality goods made from sustainable materials.