Starting a crafts business is very challenging. It is not enough for your product to look good, it needs to bring actual value to the customer. Moreover, there are countless things to consider, from finding quality wholesale yarn suppliers, to finding the right channels for selling your knitted crafts. However, there are ways in which you can make good money from your knitting passion. Stay with us to discover the right way of starting a knitting business.
1. Finding the right wholesale yarn supplier
To get the most value for your money, we advise you to buy from an online supplier. Online products tend to be a lot cheaper, as the sellers have less maintenance costs for their shops. However, shopping online can be a little tricky, so we advise you to buy from a reputable wholesale yarn supplier and avoid the products that seem too cheap to be good. As a recommendation, you can try out darngoodyarn.com. They work with high quality yarns imported from India and Nepal.
2. What to knit
Knitting projects usually take a lot of time. At the beginning, you will probably work alone, unless you can afford to hire some people to help you. When working alone, it can be a lot more convenient if you choose small knitting projects such as hats, scarfs and baby items. In fact, you could specialize in the baby niche, since these items take very little time to make and they are incredibly cute, thus more likely to be bought. Moreover, try to keep up with the trends and draw inspiration from various topics that are trending at the moment. For example, Game of Thrones is one of the most popular TV-series at the moment. Everyone watches this show, and if you use some symbols or quotes from the show, you will surely get the right attention.
3. Where to sell your products
Your best bet is selling your products online. It will give you the opportunity to address a much wider audience, and you won’t have to worry about the costs of maintaining a boutique. We advise you to build a website, which should be your primary selling channel. You should also have accounts on social media channels. Pinterest is great for advertising your crafts, so you should be as active as possible on this network. However, when it comes to making actual sales, you should focus most of your efforts on Facebook, because it has a shop option, so you can sell directly from your account. Moreover, don’t forget about other selling platforms like eBay, Amazon or Etsy.
4. How to advertise yourself
Every business owner needs to learn the basics of online marketing if they ever hope to be successful. It is imperative to be as visible as possible in the online world. Aside from having a website and accounts on all social media platforms, there are many other ways in which you can promote yourself. You can pay for ads on Google and Facebook, you can sponsor some contests to get more likes for your Facebook account, and you can join various forums and online communities where people talk about crafts or topics related to your projects. Facebook has a lot of groups that you can use. If you have, for example, a Mother of Dragons baby blanket, you can promote it on both a knitting group and a Game of Thrones group. It is all about being creative and keeping up with the trends.