By January 31, 2012 10 Comments Read More →

Three Rules Of Daredevil Attitude For Consultants

Daredevil AttitudeMy two year old son introduced to me his hero, Kick Buttowski. Kick is a key personage in Disney’s XD series with the same name Kick Buttowski, suburban daredevil.

Kick instantly became my mentor: he dares, he takes it to the next level, he seeks for solution, he is forward looking, he never settles for other than success. He rocks!

In one episode Kick teaches his friend, Gunther, how to become a daredevil so he could win Wacky Jackie’s heart. It’s about the daredevil attitude.

Here are Kick’s three rules of keeping daredevil attitude: speech – simplify, focus, and never listen to reason.

Dare to see how it would work in consulting?

Rule #1: Speech

In Kick’s words:

Speech: If you need to use five words to convey something, use two instead. Simplify.

This is pure gold. How many times you heard lengthy speeches only to realize at the end you have taken nothing out of it? Consultancy has much to deal with conveying so many messages to so many people. It’s a skill to quickly learn the other party and briefly deliver key message that sinks well. Consider these  situations:

  • Consultant is given 10 minutes to convey key message to business stakeholders.
  • Consultant is given 15 minutes to convey key message to technical decision makers.
  • Consultant is given 30 minutes to convey key technical messages to 30 developers.
  • Consultant is given 15 minutes to convey key messages to his manager.

These is broad spectrum of audience consultant works with and needs to deliver very crisp and clear messages to be successful while keep charging premium. This is when “less is more” hits the road, simplify words and pick only those that stick and count with the audience.

Rule #2: Focus

In Kick’s words:

Focus. Follow the stick.

It’s about prioritization and keeping less important things off the hot plate. The other way to think of it is “follow the prize”. Consider these questions:

  • Do you follow the prize/stick when getting assigned to a new gig?
  • Do you follow the prize/stick when scoping the gig?
  • Do you follow the prize/stick when planning the gig?
  • Do you follow the prize/stick when delivering the gig?
  • Do you follow the prize/stick when marketing your services?

Rule # 3: Reason

In Kick’s words:

Reason. Never, ever, ever listen to reason.

One could interpret it as being mindless or reckless. It’s far from that. Here is a better way to think about it:

  • Challenge the status quo.
  • Poke experts in their backyard.
  • Challenge common sense.
  • Would they call a consultant for reasonable things, something they could do on their own?

I love this Kick guy so much I collected all his videos on YouTube here. Have fun and keep up with your daredevil attitude. Let’s Rock!


image by mcmortygreen

Posted in: Consulting

About the Author:

This blog is dedicated to share simple practices I that get me results.

10 Comments on "Three Rules Of Daredevil Attitude For Consultants"

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  1. J.D. Meier says:

    I’m a fan of focus, and a fan of Kick.

    Today I found myself ruthlessly focused on two things:
    1. “Where to Focus?”
    2. “What to Do?”

    Anytime I caught myself getting lured by a distraction, I went right back to … Where to focus? What to do?

  2. alik levin says:

    Nice and simple, and actionable frame. Then once you know what to do and what to focus on you can quickly test – what’s the prize? Do I follow the stick/prize?

  3. Shilpan says:


    I loved this article. I really liked rule # 1. It’s amazing that most people still waste time talking about things that listener is not interested. This is one business where productivity has long way to go :)

  4. alik levin says:

    Agree 100%. Hey, here is the tag line for the business “Make you message stick” – eh? Or here is another one “Make your message sink”

  5. farouk says:

    well organized, insightful
    direct and to the point
    love your posts!
    thanks Alik

  6. alik levin says:

    Thank you.
    Kick rocks, doesn’t he? :)

  7. My kids watch this show as well. I can’t believe you pulled all this out of a kid’s show. It just goes to show that the lessons you learn when you’re young can still work and be re-purposed when you’re older. What a fun post!

  8. alik levin says:

    Thank you,
    I am big fan of lessons learned, even those from kids shows 😉

  9. Kick has a new fan–thanks, Alik!

  10. Alik Levin says:

    I am glad you liked him although not surprised :)

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