Make Your Message Sticky And You Might Tip
How do you convince your boss to buy in with new idea? How do you carry out the main message of your presentation? How do you make your blog readers read your blog?
You make your messages sticky.
by Or Hiltch
I was reading J.D. Meier’s Six Principles of Sticky Ideas that he distilled from Made to Stick: Why Some Ideas Survive and Others Die. And it related to me a lot. The principles are:
- Principle 1. Simplicity
- Principle 2. Unexpectedness
- Principle 3. Concreteness
- Principle 4. Credibility
- Principle 5. Emotions
- Principle 6. Stories
It related to me since I am on my quest to reach the Tipping Point. Sticky Message is one of the main ingredients to reach the Tipping Point according to Malcolm Gladwell’s book The Tipping Point: How Little Things Can Make a Big Difference. The ingredients are:
- The law of a few. Which is about getting to know:
- Connectors (think of Darren Rowse).
- Mavens (think of Leo Babauta and Skellie for writing and Chris Pearson for WordPress and SEO – OMG, just seen he has Google’s PageRank of 7!).
- Salesmen (all of us, the underdog bloggers, who comment on their blogs, and link to them from ours).
- The stickiness factor. Read this post from the start.
- The power of context. Context matters. You can be connected, backed by good mavens, and armed by an army of salesmen. Out-of-context-ness will kill you.
Continuing blogging theme, the recipe for killer blog would be:
- Make friends with Darren.
- Follow Leo’s and Skeillie’s tips on writing and Chris’ tips on SEO.
- Pick your niche and stick with it.
Nothing new but it only proves that The Tipping Point theory works and that there are recipes for each ingredients. Here is a live example. Shilpan has made it in 3 months with Success Soul blog. The blog has rank of 42 on Technorati. I think it is very nice achievement for such young blog. Have you seen the number of comments there?
Got sticky message?28 May 2008