Experience Is The Most Valuable Product

Why you keep returning to the same restaurant? Why you keep buying at the same supermarket? Why you marry to some brands for life? The quality and the prices are comparable any place else. Then what turns you into Raving Fan of the brand?

Experience is the answer.

by Clearly Ambiguous

I just started reading “Married to the Brand: Why Consumers Bond with Some Brands for Life” book by William J. McEwen. This is what I read on the second page “Marty isn’t just buying a coffee. He’s buying an experience.”

What if I’d offer to all of my customers best experience they ever had? Would not I become their superhero?

  • I want to give my customers best experience.
  • I want to give my manager best experience.
  • I want to give me colleagues best experience.
  • I want to give my reports best experience.
  • I want to give my wife best experience.
  • I want to give my kids best experience.

What I’d get in return? My emotional, mental, and spiritual reservoirs will be filled with energy and my personal power will skyrocket.

I am on my quest to offer most valuable product – experience.

How?

My take is Win the Heart, the Mind Follows

What’s your take?

About the Author:

This blog is dedicated to share simple practices I that get me results.

11 Comments on "Experience Is The Most Valuable Product"

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  1. I don’t know, Alik. I must confess, that since becoming a mom, I have actually learned to let go a little and stop trying to be the best/ give the best. These days, more often than not, “good” or even “good enough” is what I aspire too.

  2. Sorry. That should have been aspire TO. Tired. :)

  3. Alik -

    Great observation. Experience is a repetitive stereotyping. By repetition, our mind gets conditional feeling to have a perceived response to an event. For an instance, McDonald’s was the first chain to use this power of repetitive stereotype. With their copycat recipe, they created an empire but they were able to do that for the reason that Ray Crock knew what a perceived response requires – consistency.

    Shilpan

  4. alik levin says:

    @Vered

    E-x-a-c-t-l-y!! The idea here is simple. To give a perfect experience you define your vision, you get a grip on customer’s vision and if they mostly match you deliver [+1]. Remember superhero post? It is all about setting expectations and delivering on the promise. Plus exceeding it a bit. That is all. When you became a mom your capacity changed. It does not mean you cannot offer something that meets your customer expectations. It does not mean you can turn them into raving fans. It is all about setting *reasonable* expectations and delivering on the promise [+ 1]. Makes sense?

    @Shilpan

    I cannot agree more. Consistently delivering what’s expected [+1] would be a an extraordinary experience. I see it with my customers when they upset in case of broken promises, and how happy they are when the service delivered before the deadline. Once, I was arguing with the customer telling him that the service I provide costs X, and the customer was aggressively telling me it cannot be X, and that he is willing to allocate to is 2*X. In the end I delivered it on X/2. He is my raving fan now. And I have nice orders flow from him.

  5. blogrdoc says:

    As a consumer – and this is just for me – I favor utility over anything else. To me, utility is the most valuable attribute of any product.

    Granted, ‘experience’ can be lucrative (e.g. Apple, Starbucks, luxury items), but I tend to shy away from those things as a consumer.

  6. alik levin says:

    You just described your (consumer’s) vision. If there was a supplier who would give you this [+1], would not you bond to this supplier for a long time until either he or you change the vision to the degree when the experience cannot be supplied or accepted?

    What you are saying perfectly stresses the simple truth – it is all about experience (not necessary luxury). Deliver to yours and your customer’s vision [+1]. If there is a match in visions and there is delivery [+1] you become a raving fan.

  7. J.D. Meier says:

    I agree – experience is key. At the end of our life, we can look back on our “experiences”, how we think/feel/act, and the people in our life.

    I think there’s a couple key distinctions in Married to the Brand …
    1. there’s a sea of sameness (with info overload, lots of brands are insignificant)
    2. differentiate by benefits not features (rational or emotional) – features get you in the door, benefits/experience differentiate
    3. customer engagement varies by category (for example, you might care about the experience a lot for the car you drive, but care very little for the Mayonaise you buy)

    I think experience is a key differentiator in today’s info-overloaded world. How do you differentiate all the personal dev blogs? Assuming the same info exists, you differentiate by the delivery (the storyteller / the experience … etc.) The medium of the experience is also a differentiator (blog post, guide, video, and in person.)

  8. alik levin says:

    JD,

    I wrote this post instinctively. What pushed me to write it is the “married to the brand” book. After I wrote it I actually started to systematically reflect on potential experience people have as a result of interaction with me. Tell you what – this reflection rocked my world. This simple technique improved my life:
    - Me and my wife got much closer (know what I am mean?…). It is big change when you are thirty something with kids in the middle of your career.
    - My kids laugh more with me. I understood that it is not enough to allocate time for them, you also need to utilize it right. Performance thing, huh?
    - I saw my interactions mistakes I’ve done with reports, colleagues, and my manager – now I know what to improve with them.
    - There are few more.

    Simple change of view – treating everyone as a customer, caring for their experience, deliver [+1] – made my world much better and hopefully others too.

    My personal power reservoirs are getting filled.

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