Entries Tagged 'Parenting' ↓

7:00 in the morning. You are late to work but your kids make it even harder – the room is messy, the toothpaste is all over, the food is no tasty, and getting dressed is mission impossible. Sounds familiar? If you are a parent I am sure you go through it each morning. How do you “solve” it?

by sendung

How do you get your kids ready in the morning without influence by authority?

I seem to solve this one – I apply the same technique that gets me results, Kaizen’s “Straighten” rule. Buy yourself a white board, hang it on the door and write checklists for your kids. It’s a game they will love a lot. You will love it too.

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I am selling the Most Valuable Product, the Experience. What are you selling (stop denying, we all sell something)? Does your customer get engaged easily? No? Neither mine. Then how do you engage with your customer?

You create a brand that is credible, compelling, and personally connected with the potential customer. 

by myuibe

This simple formula is expressed in William J. McEwen’s book Married to the Brand: Why Consumers Bond with Some Brands for Life. How do you check your brand for credibility, compelling, and connecting? This is what the author suggest:

Credibility

• [Brand] is a name I can always trust.
• [Brand] always delivers on what they promise.
• [Brand] is a highly respected brand name.
• I know what [Brand] stands for and what makes them different

Compelling

• [Brand] sets the standard for all other brands to follow
• There is no other [product/service category] quite like [Brand]
• I can’t imaging a world without [Brand]
• [Owners/Buyers/Shoppers/Customers] rave about how great [Brand] is.

Connecting

• [Brand] is the perfect [product/service category] for people like me.
• I can easily imaging myself as a [Brand] [owner/shopper/buyer/customer]

“Brand promises that are Credible, present a Compelling offer, and manage to personally Connect will attract first dates. But far more than that, they will generate a special type of first date – one that set the stage for a continuing brand relationship” – William J. McEwen, the author.

Self check

Are *you* Credible, Compelling, and Connecting brand? Check yourself. Replace [Brand] with [My dad/mom] or [My husband/wife]. Is it still Credible, Compelling, Connected? Are you world greatest for your customer?

Is “leadership” applicable only in sports or corporate world? How do you become a leader for your kids? How do you lead them to become a better person, a better citizen, a better worker, a better leader?

Same rules apply.

by Swaity

I’ve been looking at John Wooden’s 12 lessons in leadership. It made a lot of sense for me to apply it in my personal life with my kids:

1. Good Values Attract Good People. What values do you teach your kid? 
2. Love Is The Most Powerful Four-Letter Word. Do you show your kid your love?
3. Call Yourself A Teacher. What have you taught your kids lately? 
4. Emotion Is Your Enemy. Keep cool, do not yell at your kids, they explore the world’s limits including yours. 
5. It Takes 10 hands To Make A Basket. What family tasks your kids is assigned to do? Is your kid a team player?
6. Little Things Make Big Things Happen. Do not constantly preach, show how to do things, small things.
7. Make Each Day Your Masterpiece. Read this least each morning. 
8. The Carrot Is Mightier Than A Stick. My kids taught me that. Not John. 
9. Make Greatness Attainable By All. Reward every even smallest achievements, make them hungry for bigger ones. 
10. Seek Significant Change. Self explanatory I guess…
11. Don’t Look At The Scoreboard. Enjoy the process.  
12. Adversity Is Your Asset. You kid is different from you. Do not break your kid to be like you. Learn from your kid to grow yourself.

I continued researching John Wooden web site and then I’ve noticed books section where I’ve spotted this one – Inch and Miles: The Journey to Success. This is next one to appear on my Must Read Books list very soon.

This post is inspired by short conversation I had with Vered over my previous post You Have Built A Team, Now What?