Entries Tagged 'Leadership' ↓

Marketing For Consultants

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients is a book by Jay Conrad Levinson and Michael W. McLaughlin I’d recommend anyone, not only consultants.

My biggest takeaways from the  book is a marketing mindset I should have as a consultant and also the prescriptive guidance on how to build my marketing strategy.

Here is my distillation. Read on…

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Team Of Top Performers

Top performers are the best kept secret of a winning team. Losing team is not an option today.
How do you make your team all stars team? How do you win, let alone survive in today’s reality?
Top Performers Team 
by roy²

In her Four Ways to Improve Your Team’s Performance Daisy Wademan Dowling digests New York Times article about Tom Donnelly’s strategy of building a winning team:

Spend as much time with the slowest runner as with the fastest.

Take away performance pressure by adding perspective — and fun.

Accept inevitable setbacks — and move past them quickly.

Let the team’s performance be its own reward.

It resonated with me so much I decided to share my stories too:

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Creatures Of Logic And Creatures Of Emotion

“What is it that inspires you to do your best work?” – this is the first line of the newsletter email I have just received from Dale Carnegie.
Doing my best I can is one of my quests. I kept reading the newsletter. I found simple but powerful recipe to inspire others.
Inspire To Do Best Work
by Steven Fernandez

Managers, Consultants, Parents! Consider adopting it. I tried it and it perfectly works. Here is the recipe:

  • Don’t dictate — inspire
  • Don’t direct — win people to your way of thinking
  • Begin with praise and honest appreciation
  • Build morale and earn loyalty
  • Ask questions instead of giving direct orders
  • Give the other person a fine reputation to live up to

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