Articles in the Leadership Category
Consulting, Leadership »
Get out of comfort zone and move to where all the great things happen. Take few friends with you along the way too.
It’s easier to say than do. Or is it?
In the book Change Anything: The New Science of Personal Success the authors offer prescriptive strategies that were scientifically proven to work and help change happen.
If you need to build or renew your business model consider following an approach presented in the book by Alexander Osterwalder and Yves Pigneur Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. It provides prescriptive guidance and architecture how to build your new business model. The authors also provide several case studies where the approach effectively applied to Nintendo, Amazon.con, Apple, Google and many others. The core artifacts are The 9 Building Blocks and The Business Model Canvas.
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients is a book by Jay Conrad Levinson and Michael W. McLaughlin I’d recommend anyone, not only consultants.
My biggest takeaways from the book is a marketing mindset I should have as a consultant and also the prescriptive guidance on how to build my marketing strategy.
Here is my distillation. Read on…