Practice This

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients is a book by Jay Conrad Levinson and Michael W. McLaughlin I’d recommend anyone, not only consultants.
My biggest takeaways from the  book is a marketing mindset I should have as a consultant and also the prescriptive guidance on how to build my marketing strategy.
Here is my distillation. Read on…

by mollypop
What does it take to change the world? What does it take to change self? What does it take to make others change?  These questions seem completely different. Aren’t they? At first they might. But not after reading the book Influencer: The Power to Change Anything.
In the book  I learned practical and simple pattern of making change, be it little or global.

This is quite timely for me as I was recently assigned to lead a significant mindset change among my colleagues – …

What’s winning? Is it making the point you are right? Or, is it making the other guy do what you want him to do? I choose the later – making the other guy do what I want him to do. That is the true win for me. If this is the case with you too then you must learn how to argue, not to fight.

by katiebate

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