Practice This

10 self-help insights from the book Switch. Use it at work and in personal life to influence and persuade people when you don’t have authority.

  “I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.”

If you are building products, offering services, or building web sites you better read a book  Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug. Indeed the more we make people think the more hurdles we set for them on their way to buying and using what we have to offer. I strongly believe that usability is a key …

I have recently attended Influence at Microsoft workshop. Here is one of the key takeaways from it – you should master your introduction as the first step to become influential.
During the workshop there was an interesting data that shows how much influence each part of your introduction makes. This is the breakdown:

7% – what you said
33% – how you feel about
60% – why it means so much