Entries Tagged 'Entrepreneurship' ↓

Remarkable Marketing By Seth Godin

I found this TED talk by Seth Godin when I was reading Sheila’s Newbie Lifeline blog.
Seth talks about remarkable marketing, ideas that spread, and TV-complex that does not work any more. Seth  shares few case studies
remarkable idea 
by ArtNow314

and he unveils where he wants to go next – the middle of nowhere. Let me share here few notes I have taken and how it relates to  my aspirations.

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Consultant Loots A Burning House

This is my favorite winning stratagem. You can never lose if you follow it – it’s both simple and powerful. Today it is even more relevant than ever – every customer is in pain: budgets slashed, personnel cut, projects stopped, competition tougher than ever. It’s time to loot a burning house: consutlant loots a burning house 

by Krawiec @ USA – NJ

Keep gathering internal information about an enemy. If the enemy is currently in its weakest state ever, attack it without mercy and totally destroy it to prevent future troubles. – Wikipedia

The consultant’s best attack is offering his services when the customer is in need. And customers today are in need.

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Use Wordle To Conduct Online Research On Who Does What (Including Yourself)

“What do you do?” is becoming an obsolete question and soon it’ll be completely removed from the day-to-day use. The reason is that everyone has online presence – either minimal membership on a social web site like Facebook or a full blown web blog. image
by http://www.wordle.net 

I like this transparency (despite my software security background). I actually massively use it when I research others. I also use it when doing research on myself.

Recently I discovered www.wordle.net that helps analyzing words on the web sites. It creates word clouds. A  word cloud is a great way to visually demonstrate the focus of the web site, it also helps demonstrating the lack of focus…

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