Entries Tagged 'Entrepreneurship' ↓

Stress Test Your New Idea For Success – The Checklist

stress test your idea 
by jurek d.

The best way to reduce the risks associated with new product is putting it in target operating environment, or better off under much higher stress than it suppose to carry. Carmakers do it, aircraft makers do it. I do it – I am software performance engineer. It proves time and again – software failure guaranteed without stress testing it beforehand.

How can I stress test a product before it’s even created? How can I test my new business idea without significantly investing efforts? In software we call it threat modeling and performance modeling – it is based on straightforward checklists and guidelines. In business they have business models to test it. Got something lighter?

Richard Koch provides interesting quick “stress” test for success of new idea in his book - The 80/20 Individual: How to Build on the 20% of What You do Best. Koch writes:

The chances of success for your new business, product, or service are dramatically higher of all of the following are true:…

Continue reading →

Consultant Writes Proposals That Sell

 

“Alik, thank you for coming! When the new problem arose, everyone in the room agreed, “Let’s call Alik. Now, here is what’s happening…”
Heaven. My best customer.
But it never starts this way in the beginning. First, trust must be established. One way to do so is writing proposals that sell. I found good tips on writing proposals in Tom Sant’s book Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contractsclip_image001[4].

offer you cannot refuse
by lepiaf.geo

Guidelines For Successful Proposals

Sant shares the following tips for writing successful proposals. I have “spiced” each tip with my own experience and how it works for me.

Continue reading →

Remarkable Marketing By Seth Godin

I found this TED talk by Seth Godin when I was reading Sheila’s Newbie Lifeline blog.
Seth talks about remarkable marketing, ideas that spread, and TV-complex that does not work any more. Seth  shares few case studies
remarkable idea 
by ArtNow314

and he unveils where he wants to go next - the middle of nowhere. Let me share here few notes I have taken and how it relates to  my aspirations.

Continue reading →