- How to get a dollar from 1,000,000 people? – Give a value of 100 dollar to 1,000,000 people and ask for a dollar.
- Wealth is a mindset.
- Don’t keep your best ideas secret. This one resonates a lot with what Gerry M. Weinberg writes in his Secrets of Consulting: A Guide to Giving and Getting Advice Successfully.
- Move the free line. Give away more value to attract more customers.
- How to name things? - Use phonological loop. “Coca-Cola”, “Robert De Niro”, “Motorola”, “Palm Pilot”, “Blackberry”, “Windows Vista”.
Hey! Look what I found – Eben Pagan’s Marketing Tips Takeaway Points
Putting it in practice
- Create new name for your product. Use phonological loop. It must be catchy. Make it sticky.
- Think of something very cool you practiced for years and it gave you results. Something value packed. Give it away. Free.
- Ask for one dollar. A million times.