Practice This

The secret to exceptional profits lies in offering exceptional service. That’s what Leonardo Inghilleri and Micah Solomon state in their book Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization.
The secret ingredients for the success are perfect product, caring delivery, timeliness, and en effective problem resolution.

 
If the First Law Of Usability – Don’t Make Me Think, as outlined in the book Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug, so how do I design my pages for thoughtless (and streamlined) consumption? Krug advocates for visual hierarchy, conventions, breaking pages into areas, making clickables obvious, and minimizing noise.

While flipping through the book Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers one chapter caught my attention more than others. It was about Long Tail Business Model and how the principles outlined in the book applied to it.. It caught my attention since I thought it resonates with what consultants and bloggers do.  When I finished reading it I was convinced. Here is why.