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[3 Apr 2009 | 13 Comments | ]

Being Subject matter Expert (SME) is not enough to succeed in consulting. Consulting is about successful persuasion first, then SME. Care to master your persuasion skills? I recommend you grabbing grabbing Jay Heinrich’s book Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion.
by amir taj 

Aristotle’s tree essential persuasion qualities that Heinrich shares in the book are Virtue, Practical wisdom, Selflessness. Here is how it helps me when I am on consulting mission.