| I found this TED talk by Seth Godin when I was reading Sheila’s Newbie Lifeline blog. Seth talks about remarkable marketing, ideas that spread, and TV-complex that does not work any more. Seth shares few case studies |
 by ArtNow314 |
and he unveils where he wants to go next - the middle of nowhere. Let me share here few notes I have taken and how it relates to my aspirations.
- “Ideas That Spread, Win”. This one makes tons of sense, the question is who do you create the ideas that spread? I think the answer is Make Your Message Sticky And You Might Tip
- “TV Marketing Is Not Working Anymore”. At least for me it is too true. I do not watch TV, I do not listen to the news on radio, I do not read newspapers. I shield myself from massive media intentionally. It helps me focusing so that I can Program Myself For Extremely Fast Performance
- “I Ignore Because I Do Not Care”. I think the idea here is that the push model related to mass media marketing is dead (see previous bullet), pull model rocks. RSS rules. What I care I subscribe, the rest is out of my radar. I tune my radar to something I can learn from since Learning Capability Is Your Core Competitive Advantage
- “Purple Cow Is Remarkable”. Too true, but at some point all cows become purple and lose its remarkableness. “Whenever you find yourself on the side of the majority, it is time to pause and reflect” - Mark Twain Quotes - Motivation Super Power (WARNING - Addicting)
- “Market To Those Who Care”. YEAH! Find your customer that fits your vision and become his superhero, here is how - 3 Easy Steps To Become A Superhero
- “Very Good Is Average, It’s Not Gonna Work”. Cannot argue with this - only highest quality matters. Grow Quality - Not Quantity
“The value of an idea lies in the using of it. “ - Thomas A. Edison
Got more ideas of how to be remarkable? Share!
16 comments ↓
Giovanna Garcia
Imperfect Action is better than No Action
I am curious what you think about this one:
http://practicethis.com/2009/01/19/ask-your-customers-friends-your-growth-hides-there/
Mark,
Good to hear it moved you, and thanks for the greetings ;). You have quite a following on Twitter
Gennaro,
100% w/you, partner!
Giovanna,
Happy to hear the info was practical for you , always happy to be of help.
Thanks for the link. It was informative.
I think the idea of the purple cow - and when all the other cows start to become purple cows - that’s when it’s time to look at how you can differentiate - become a green cow…
These are all great points Alik. I’m going to spend some time thinking about what this all means for me.
This is brilliant advice. We don’t need to serve the whole damn world. Just the part of it who loves us when we are most ourselves. Good stuff and I can never get enough Godin.
You are welcome. Sharing is what it is all about.
Lance,
Happy to hear you liked it!
Mark Twain is da man! “Whenever you find yourself on the side of the majority, it is time to pause and reflect”
tom,
Thank you for taking time to review it!
Gimme your view - what would it take for me to be remarkable? I want to stand out - what’s your take?
Tom Volkar,
Thanks for good words! This what I learned from these books:
- Raving Fans: A Revolutionary Approach To Customer Service
http://www.amazon.com/gp/redirect.html?ie=UTF8&location=http%3A%2F%2Fwww.amazon.com%2FRaving-Fans-Revolutionary-Approach-Customer%2Fdp%2F0688123163%2F&tag=practhis-20&linkCode=ur2&camp=1789&creative=9325
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
http://www.amazon.com/gp/redirect.html?ie=UTF8&location=http%3A%2F%2Fwww.amazon.com%2F4-Hour-Workweek-Escape-Live-Anywhere%2Fdp%2F0307353133%2F&tag=practhis-20&linkCode=ur2&camp=1789&creative=9325
- Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
http://www.amazon.com/gp/redirect.html?ie=UTF8&location=http%3A%2F%2Fwww.amazon.com%2FSharks-Without-Being-Eaten-Alive%2Fdp%2F0449911489%2F&tag=practhis-20&linkCode=ur2&camp=1789&creative=9325
Seth is fountain of wisdom.
I think the keys are differentiators, niches, and relevancy. Pick your mountain or hill and be king or queen of it, your style.
I love how you wrap stuff into remarkable mantras
Thank you.
[...] I think Seth Godin had it right: in this age of overabundance and oversupply, where the reader’s time and attention are at a premium, the way to survive is to be remarkable. [...]
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