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Do you blog for a purpose? I blog for a purpose. What’s your purpose? Here is my Vision:
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 by websuccessdiva |
The question is - how do I market my blog to hit my goals? Am I on track? I found a guidance on how to check it in 6 Little Words That Boost Your Sales.
In the post Gary Bencivenga writes
Journalists call this the “5W1H” formula for investigating any subject. It’s quite useful in marketing. For example:
- Who are you advertising to?
- What does your product do for them?
- Why is it superior to alternative products?
- How can you prove your case?
- Where should you advertise to reach prime prospects?
- When is the best time to reach them?
Who are you advertising to?
My blog is targeted to all those who seek to achieve more with less effort. There are many techniques out there to get things done. I am after those who seek to accomplish more with less. See? I care about folks who care to accomplish more, not to get done more. There is a huge difference between doing and achieving. See the difference?
What does your product do for them?
On my blog I share practices I personally apply in life and work. The practices that get me results - I achieve more than same me-like guy.
Practice This offers simple practices that were actually used and proven as working. By working I mean the practices help to achieve more with less effort.
Why is it superior to alternative products?
Actually I do not like this question too much though it is OK. Competition is the reality of life. But I am more after becoming the best I can vs. becoming better then the competition.
Anyway, these are worth mentioning:
- My blog has clean, not busy theme. You should land smoothly and start reading conveniently.
- The content is formatted in the way it is easy to scan in order to get an idea of a practice in question.
- Each post offers self check questions or guidance. That way it is easy to make a decision whether the practice is applicable to the reader.
How can you prove your case?
Here are few results I achieved in my work and life by applying the practices I share on my blog:
- I am able to publish 10 posts weekly on my blogs.
- I hit my goals at work and exceed it.
- My manager and my customers happy with the service I offer (backed by periodic formal feedback I get from both).
- I breath with full chest. I am not chasing fire alarms anymore.
- Each morning I take my kids to school.
- Three days a week I get home by 17:00. My workweek extremely rarely exceeds 40 hours.
- Last year I have read more than 25 books - more than in my whole life (*blush*).
Where should you advertise to reach prime prospects?
It depends on what practice is discussed. I have not done it massively but that’s the plan. The plan is to start guest posting on relevant web sites and top blogs:
- Daily Blog Tips - on blogging.
- Zen Habits - on personal effectiveness.
- Copyblogger - on how teaching sells.
- www.articlesbase.com
- www.EzineArticles.com
- www.Goarticles.com
Got more ideas where to guest post? Want me to guest post on yours?
When is the best time to reach them?
My prospects, the readers, aren’t you always online? 
I know you are - that is why I post daily.
Check Point
- Am I on track toward becoming marketing top gun?
- Are you?
- What do I need to improve to make my blog your favorite place to hang out?
Help me to become the better me, I cannot do it only by using Google Analytics.
“No great marketing decisions have ever been made on quantitative data”
10 comments ↓
Thanks for good words!
Liked how you put this:
“you silently send out energy that requests feedback from your own inner self as well as from cyberspace”
If I am sending energy out and it makes a positive impact on others that is too cool!
Most of your questions are dealing with the quality of the content.
I think that quality of your product is only small part of the reason for success. You can have an amazing blog with no success and you can have good-enough content and be a star….
This is where marketing gets into the picture…
Here are a few example of questions you should ask yourself:
Are you a brand?
What does it make to brand a blog and brand yourself?
Are you connecting to people on an emotional level?
Lior
Must confess here… 4 years ago i attended your session on marketing where you were speaking about what works the best in ads. The biggest takeaway for me from there was that best ads are those that connect emotionally to the prospects…
Thanks for the insight!
Very insightful. Good job engaging your readers! I love Clayton Makepeace’s blog.
I also will be answering the questions you posed for myself.
Thanks for the inspiration!
Dali Burgado
Good to hear we have something in common
Like-minded is all i am after ….
You mentioned this post to me and I hope that this will help.
I wanted to back up a little. I have a question.
I’d actually like to get back to the root of why you are doing this. Knowing you somewhat and the company you keep, is there more?
Marketing is a skill that gets people’s attention, but what keeps their attention is often the connection and passion you have with your goal. This inspires others.
My question is, how are you measuring your success? The reason it’s relevant is that your outcome is sharing.
Taken from another of your posts..
Mission - what this blog does
Share simple and easy to consume and apply practices for personal growth, achievement, and balance.
Vision - where this blog goes to
Practice This is place where like-minded individuals share and discuss their practices about personal growth, achievement, and balance.
Is it really this? Is that your highest vision of this blog?
When I read what you are writing, I feel that there is something bigger on the supraconcious level for you. There is something underneath that. I call that out because that’s the message you want to drive the why of your marketing. It’s what gives the charisma.
So let me explain..
My model is that we create on a number of levels.
Concious, subconcious, supraconcious. Now this may sound hocus pocus, and it may be, but I’ve found that when I personally can most connect with the passion and emotion is when these three are in alignment. That’s when the creation really happens and people can sense that alignment without even knowing why. A person aligned with this just “ooze”s who they are.
Supraconcious could be considered a “soul’s journey”. You can tell when you are close to that because you get shivers on some level. There is something you are here to experience in this life. What is it? You want to be aligned with that.
At the concious level, this means that you are aware of the choices you are making and how its your living out your mission and getting closer to your vision, whatever that may be or however you’ve chosen it.
On the subcious level, it means that what you are doing it in alignment as well and you are not sabotaging it in some way. Your brain is on your side.
So some questions…
- If people just shared, but no one did anything with the content, is that what you want?
- If they did do something with the content, then what would they do? How would they feel?
-Is it that you want to improve peoples lives?
-Is it the social connection?
-Did you feel the frustration of something at one point and you want to resolve that by making sure that others don’t have to experience that?
-What did you do as a child that relates to this mission and vision that makes your experience unique?
-If only 10 people read your blog, you have shared and became like you, are you meeting your goal? What really gives you chills?
I’m just throwing things out to see what you hit on an emotional level. Try changing the variables and see what feels like the “highest version of yourself and this blog” from a feeling point of view. This doesn’t mean popularity or worldly success by the way.
So for example so I’m just blowing smoke here….
I have a poem that I wrote over 15 years ago that I use for my mission in life. The interesting thing is that I sometimes think it’s cheezy so I resist it, but when I read it there is something that connects at a deep level and I can feel it. I’m even modifying it now as I write it to make it more powerful. Thanks for writing this post which helped remind me of it.
Exploring all that is human
to seek the world of truth and lumen
To frolic in the field
Until my wounds are healed
To make a map of truth
To help those still in youth
To share wide open soul
to comfort others questioning holes
To express a song each day
as I make my way
Risking all to obtain
That oneness with the Flame
Then to return from wenst I came
I can explain it if it’s opaque to some, but regardless it’s a reminder to me. I’m actually living a number of these lines in this very post. Sharing wide open. Risking for the purpose of feeling oneness with others.
My challange is to get my subconcious on my side - something which you may have already conquered based on your effectiveness. But I’m in touch with the supraconcious when I step back.
Also - Remember that underneath all this boils down to a feeling. Get in touch with that, how it’s unique to you and what you bring to the table, then have everything flow from that.
This little story helps me remember that when I’m chosing goals and life direction..
http://senorenrique.blogspot.com/2005/11/featured-book-real-magic.html
NOW
I’m guessing that you’ll be much more in touch with the answer to this question after this process.
-Why is it superior to alternative products?
You uniqueness and how you express that is part of what you market. I know that other blogs can offer what you have here simply by copying you, but there is something deeper that they can’t copy. Know it and I think you’ve got a leg up.
It may also change the answer to this question..
Where should you advertise to reach prime prospects? Right now, you are looking at where people are already congrugating. Where could you inspire people others? For example, my spouse needs a kidney transplant. I know that what I’ve gone through has given me learning that can help others in that situation.
Now to get my brain on my side and start my blog..
We’ve all got something..
Rob
The story reminds me to get to the root of what I want and what I’m here for. If I’m chosing goals, but I’m not sure why, I not actually measuring against the experience I’m actually looking for. It also reminds me that when I get to the root, from that knowing and being will flow the other things I’m trying to create in a material sense. It’s the BE-DO-HAVE method vs the DO-HAVE-BE which many of us try to use. If you realize what you already are and be it, then your action flows from that and your obtain items. Many do something to attempt to obtain something in the hopes that they can then BE something. That works only sometimes because they made the decision at the end that they had enough and did enough to warrant them BEing something.
Let me know if that’s confusing to anyone..
BEing is the product
DOing is the marketing and blogging
HAVEing is the success.
Rob
That is serious commentary….
BE-DO-HAVE.
Realize who I really am is first step indeed. Must know my values and then strengths.
Very deep stuff. Appreciate the effort!
[...] of blogs are out there. Why me? I have tested my blog from marketing perspective - From Part Time Aspiring Blogger To Marketing Top Gun. Ask these six simple questions and get an idea of how appealing you are (think of your blog as of [...]
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