Did you send a flame email lately? Regret? Sure you do. I did it few times and I wish it never happened. But why you were sending this flame email anyway? Tried to influence the other guy? The result – you just make one more enemy instead making friends.
Emotional Intelligence and Influence Without Authority are a broad topics that are out of scope for this post. Nevertheless, here is a simple technique to craft emails that help avoiding Emotional Intelligence pitfalls. It also helps building rapport which is the basis of Influence Without Authority.

I use MS Outlook 2007 to craft my emails. I’ve created email template that guides me how to write the rapport emails (vs flame emails). I’ve also set a rule to delay each email for a minute – it gives me a chance to change my mind and delete it while it is still in Outbox just before it hits the wire.
Creating email template
While there is an option to build templated emails, using it involves multiple clicks which is productivity killer. I do not use templates and email forms. I’ve created signature that looks as follows:
[DO YOU REALLY NEED TO SEND THIS MESSAGE?]
[RAPPORT - MAKE THE OTHER PARTY LOVE YOU]
[UPFRONT ASK]
[EXPLAIN THE NEED, USE BULLETS]
[MORE INFO]
Alik Levin
When I fire up a new email with Ctrl + Shift + M I am immediately reminded that this email may be not necessary at all. But if it is, then I need to write it the way so that it builds a rapport. Once the email complete I delete the guidance part. To set up your email signature in Outlook 2007 follow this procedure:
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You’ve just created email template that guides you to write emails that builds rapport. That should increase your chance to make an impact/influence without authority.
Creating email delivery delay rule
This one helps implementing “Park” method – Emotional Intelligence Core Skills.
- Click on Tools menu.
- Click on Rules and Alerts… option.
- Click on New Rule…
- Under Start from a blank rule choose Check messages after sending option.
- Click Next button.
- Click Next button again.
- Confirm that this rule is to be applied to every message you send by Clicking on the Yes button (you should get this alert after step 6).
- Check defer delivery by a number of minutes.
- Under Step 2:… click on a number of and specify number of minutes you desire your message to wait in the Outbox.
- Click Finish.
Done.
You’ve just implemented “Park” method – Emotional Intelligence Core Skill - using Outlook 2007. Each email will be waiting for 1 minute allowing you to regret and just delete before it hits the wire.
Emotions are unavoidable and can be both friends and enemies as Mike points out in his Emotions Are Your Best Friend and Enemy. Make friends not enemies. John Wooden’s take is that Emotion Is Your Enemy though.
Self Test
- Think impact first. Do you reply to email first then think what potential impact might have or first think if the impact you would like to make and then craft the email?
- Clear ideas - clear writing. Is your email just a rundown or well formed, easy to read, easy to act upon?
- Build rapport. Are your emails emotional or to the point backed with relevant materials?



6 comments ↓
Delaying emails is a great tool. People often come across as confrontational in emails, even if they don’t mean to. Reviewing an email before hitting send is crucial.
Great article Alik and I like your suggestions and tips with signatures and delayed sends. I think that way TOO many emails are sent when they have some emotional impact and the phone should always be used in those situations. Face to face if possible is even better. You can get so much more communication from a person’s voice and body language.
Of course, if email must be used as a last resort, these techniques will often save you from sending something you really should not!
I have a bunch of additional rules of email to use from an old article if you click my comment link here!
Thanks for the article as well!
Vered,
Delaying emails saved my butt few times… it also taught me to be more patient
Mike,
Great rules - i read it. Only few that I disagree w/you. But most of your stuff you describe in part 1 and part 2 resonates w/me too - thanks for sharing! As a field engineer it is hard for me to dedicate too much time in person (i am never in the office and i skip from customer to customer) so that emails became my main communication channel - that is why i invest in constant improvement of the channel.
Thanks Alik. Yes, some jobs obviously require lot more email than others based on location and environment. I work in an office but manage a team remotely as well and even in that, email is my last resort. The phone is much better for those emotional messages!
Alik, this is a very clever use of the signature tool–nicely done!
Very nice!!
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